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South Korean satellite pay TV provider KT SkyLife has chosen Ericsson to expand its Ultra High Definition (UHDTV) service. It will deploy Ericsson's HEVC (High Efficiency Video Coding) encoders to bring consumers better picture quality. The deal marks KT SkyLife's fifth UHD channel launch to date.

According to Ericsson ConsumerLab research, 41 percent of consumers think that 4K or UHD quality is an important TV and media feature. Ericsson says that, with next generation compression and HEVC, it is now possible for consumers to access these high quality services at home, bringing great potential for TV providers to improve their offerings and delight consumers with enhanced visuals.

Ericsson says its encoders support video compression and pre-processing improvements in MPEG-2, AVC and HEVC, with advanced compression capabilities for video quality optimization. 'The solution will ensure better video quality for KT SkyLife's customers, with expected picture quality improvements of up to 15-20 percent, while utilizing less of KT SkyLife's bandwidth.'

Giles Wilson, TV and Media at Ericsson, said: ""Consumers are placing more and more value on high quality TV experiences, and delivering seamless UHDTV is therefore a key challenge and opportunity for all service providers. HEVC is fundamental to ensuring these new video formats can be deployed on a large scale cost-effectively.'