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Apple launched the latest Apple Watch on September 12 at the grand unveiling of its new products at the newly inaugurated Steve Jobs Theater at Apple Park. While most of the attention at the launch was on Apple’s iPhone anniversary device, the iPhone X, the Californian tech giant’s Apple Watch Series 3 is impressive.  

The new smartwatch has cellular capability allowing you to stay connected, make calls, and receive texts, without pairing with an iPhone. The third generation Apple Watch also features music steaming, a faster dual-core processor, and watchOS 4. Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with just GPS, both featuring a 70 percent faster dual-core processor and new wireless chip.

Apple Watch Series 3 (GPS + Cellular) starts at US$399 and Apple Watch Series 3 (GPS) starts at US$329. In addition to silver or space gray aluminum, Apple Watch Series 3 now comes in a new gold aluminum, along with silver or space black stainless steel cases, which all pair with an assortment of new band colors and styles.

Soon, the combination of cellular and watchOS 4 will allow Apple Music users to stream 40 million songs right from their wrist. Beginning Friday, September 15, Apple Watch Series 3 (GPS + Cellular) will be available to order in 10 countries and territories, and Apple Watch Series 3 GPS will be available to order in 28 countries and territories. Both models are available in stores starting Friday, September 22.

“We believe the addition of cellular will transform the way people use Apple Watch, providing a new sense of freedom since they can stay connected with or without their iPhone,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Series 3 combined with the power of watchOS 4 is the ultimate device for a healthy life.”

Apple Watch Series 3 (GPS + Cellular) features a full LTE and UMTS cellular radio that automatically switches to cellular when it’s away from an iPhone. The smartwatch shares the same number as the iPhone it’s paired with, so there’s no need to provide an additional number. To help get customers started, participating carriers will offer special introductory cellular plans at launch.

Customers have the ability to make cellular calls directly with Apple Watch Series 3 (GPS + Cellular) and, when paired with AirPods, enjoy a fully wireless experience. Apple also pioneered an industry-first antenna design that uses the display itself as both a transmitting and receiving element for LTE and UMTS, while introducing a built-in eSIM that is over one-hundredth the size of a traditional SIM card, making over-the-air activation possible without compromising space.

The third-generation Apple Watch functions as a health and fitness companion with intelligent coaching features, water resistance 50 meters and a new barometric altimeter that measures relative elevation. 

Powering Apple Watch Series 3 is the S3, Apple’s third-generation architecture featuring a faster dual-core processor, which allows for quicker app launch times and smoother graphics, and, for the first time, enables Siri to speak using the built-in speaker.

Apple designed a new custom wireless chip called W2, making Wi-Fi 85 percent faster and Bluetooth and Wi-Fi 50 percent more power efficient, while still providing all-day battery life and keeping the size virtually the same as before. Apple Watch Series 3 also features a barometric altimeter that assists with tracking activity, flights climbed and outdoor workouts, including elevation gain.

Apple’s new smartwatch operating system watchOS 4 features an updated Heart Rate app, giving even more insight to heart rate, including measurements during resting, workout, recovery, walking and Breathe sessions. You can also choose to receive a notification when their heart rate is elevated above a specific threshold while inactive.

Other watchOS 4 features include the proactive Siri watch face that displays the information users need most throughout the day, an enhanced Workout app with new interface, custom High Intensity Interval Training (HIIT) workout type and auto-sets for pool swims. With GymKit, users will soon enjoy the ability to connect to their favorite cardio equipment and experience two-way synchronization of data with just a tap, resulting in the most accurate information possible.

In addition, the redesigned Music app experience automatically syncs playlists like New Music Mix and Favorites Mix, along with your most listened to music. The Apple Watch Series 3 (GPS + Cellular) will soon be able to stream music, giving users access to any song from Apple Music, straight from the wrist. The new Radio app also enables listeners to access Beats 1 live or any Apple Music radio station while away from iPhone or Wi-Fi.