At the 4th Ultra-Broadband Forum in Hangzhou, China, Ryan Ding, Executive Director and President of the Carrier Business Group of Huawei, reaffirmed the company's commitment to providing “quality Broadband”.
According to Ding, experience is becoming a bottleneck that plagues broadband development and operators need to provide better experience to meet the needs of individuals, households, enterprises, and the future intelligent world.
The global broadband industry used to benefit from its large user base, but now, the industry has moved into an era in which it can monetize experience and data. According to statistics from the International Telecommunication Union, global broadband penetration increased from 18 percent in 2006 to 52 percent by the end of 2016.
Leading global operators are actively accelerating their deployment of high-speed broadband networks. So far, more than 350 operators have launched gigabit services, further consolidating their leadership positions in broadband services. As we enter an intelligent world, broadband will be more than network connections; it will become a cornerstone of the intelligent world.
The whole broadband industry is booming. However, the broadband industry still faces great development challenges. From an end user perspective, broadband experience urgently needs improvement as home broadband is increasingly enabled by Wi-Fi networks, and video and virtual reality (VR) services continue to develop.
From an operator perspective, the payback period of broadband investment is long, especially in developing countries, and as the last mile remains challenging, network operation efficiency is low.
Against this backdrop, Huawei has unveiled its commitment to "quality broadband". The company aims to help operators improve connection, service, and customer experience, and achieve precise, value-driven investment and network deployment so as to seize new opportunities from broadband development.
Huawei believes that quality broadband is possible only when experience-driven operations and value-driven network deployment are realized. These two initiatives can help operators build differentiated competitive strengths and achieve business success.
For experience-driven operations, Huawei believes the first goal must be to build a visualized, manageable, and operable home network, and improve the connection experience by improving Wi-Fi access quality at home. Experiences with broadband services such as video, VR, gaming, and private lines also need to be improved.
The focus of operators should shift from building pipes to building platforms to establish their unique broadband service models. Huawei also suggests operators improve their end-to-end process when facing end users and improve user experience and satisfaction. Approaching this from multiple dimensions, such as business, network assurance, and services, will make broadband services more competitive.
For value-driven network deployment, Huawei thinks it is key for operators to focus on return on investment (ROI) and achieve precise investment, network deployment, and operations to shorten the payback period. Specifically, operators can adopt big data technologies to achieve precise investment and planning, targeting high-value regions and users. For the last mile, operators can use any medium such as optical fiber, copper, and wireless to increase broadband speeds while achieving the optimal total cost of ownership (TCO).
For the backhaul, operators can take several measures, such as fixed-mobile synergy, infrastructure sharing, and creation of industry alliances, to share benefits and fully collaborate with other industries. In addition, operators can introduce a lightweight operation support system, a home pass map, and other solutions for quicker broadband service provisioning, a higher rate of user broadband installation, and a shorter payback period.
With its extensive broadband deployment experience around the world, Huawei has built a multi-dimensional supporting system that includes business consulting, network planning, operation consulting, and unique products and solutions to help global operators build quality broadband.
For example, Huawei has helped operators significantly improve video service experience and rapidly grow their video user base. In emerging countries, Huawei has helped operators achieve precise investment in FTTH and efficient network deployment, greatly shortening the payback period.
Looking to the future, Huawei will work with operators and industry partners to push forward experience-driven operations and value-driven network deployment, seize new opportunities as the broadband industry continues to develop, and jointly build a new sustainable ecosystem for it.
By increasing the efficiency of broadband investment and shortening its payback period, operators can achieve sustainable development. Huawei will work with global operators and partners across the broadband industry to build a new industry ecosystem based on quality broadbands