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Indian telecoms giant Reliance Jio has “fully withdrawn” its Jio Summer Surprise Offer upon advice from the Telecom Regulatory Authority of India (TRAI). Vodafone claimed in a letter to the regulator that Reliance Jio was “luring customers” to subscribe and was breaking regulatory norms.

“Reliance Jio is continuing with this offer held as not meeting regulatory norms, in the garb of configuration changes,” said Vodafone in a letter to TRAI. “For the past three days, it has been promoting and luring customers to quickly recharge to avail the benefits of a non-compliant offer and also asking its retailers to communicate the same.”

In a statement Reliance Jio said, “Jio will be withdrawing the three months complementary benefits of Jio Summer Surprise as soon as operationally feasible.” The telco then launched another Dhan Dhana Dhan offer which users can avail, giving 1GB of data per day for a period of three months with a recharge of Rs 309 and 2GB per day for three months with recharge of Rs 509. The offer also provides unlimited voice calls and SMS.

"The plans start with the most affordable Rs. 309 ALL UNLIMITED PLAN, which provides Unlimited SMS, calling and data (1GB per day at 4G speed) for 3 months on first recharge," Jio said in a press release. It added: "The company also announced the Rs. 509 ALL UNLIMITED PLAN for daily high data users offering Unlimited SMS, calling and data (2GB per day at 4G speed) for 3 months on first recharge."