Nagra, a Swiss provider of content protection and multiscreen television technologies and research and strategy consultancy MTM have released the results of a survey of the Asia Pacific pay TV market, saying it is highly fragmented with a large 'innovation gap' between advanced and emerging markets.
'While some providers are at the leading edge, incorporating IP connectivity, OTT TV and 4K content, others are limited to basic pay-TV services delivered by a standard set-top box,' the report says. 'Across Advanced economies in the region, 97 percent of pay-TV providers offer IP connected set-top boxes, compared to only 42 percent in emerging markets.'
It adds: 'There are also noticeable differences in operator provisioning of other features. 4K availability within the region varies, with 50 percent of providers in advanced economies offering this service, versus only six percent in emerging ones. There is also significant variation in the availability of TV everywhere services, with 53 percent of emerging providers offering it compared with 80 percent in the advanced economies.'
It says these differences highlight the fact that providers are focusing on varying and diverse innovation initiatives over the next five years that will be directly linked to their economic circumstances.
'In emerging markets, service providers are expected to concentrate their efforts on delivering core valued-added propositions, including HD video and a transition to hybrid STBs. Operators in advanced markets that already offer these services are expected to focus on developing seamless video experiences across devices, based on IP, cloud and data technologies to make content discovery as easy as possible.'
The paper examines product and service portfolios of 66 pay-TV service providers across the 12 largest pay-TV markets in the Asia Pacific region, representing 240 million pay-TV households. It notes: 'This figure is equal to half of the global household total, yet the fragmented nature of development in the region means it only represents 20 percent of global pay-TV revenue.'
Simon Trudelle, senior product marketing director at Nagra, said: 'It's intriguing to see the marked differences between different markets within the region, both in terms of existing services and innovations planned for the future. Innovation within the region will be supported by existing and future investment in broadband infrastructure to deliver pay-TV content.
'For countries where broadband will still take years to be widely deployed it is imperative that regardless of the economy in which they operate, service providers invest in innovative hybrid solutions to deliver more valuable content, to attract new subscribers and continue delivering revenue growth and profitability.'
A copy of the paper, The Pay-TV Innovation Landscape in Asia Pacific is available here.