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SK Telecom (SKT) CEO Ryu Young-sang announced the company’s new vision of becoming an AI company that brings benefits to customers through technologies and services.

CEO Ryu stressed that SKT will shape itself into an AI company that sets itself apart from others by combining AI with a wide range of connectivity technologies based on telecommunications. 

Last year, the company reorganized its business into five different categories: fixed & mobile telecommunications, media, enterprise, AIVERSE (AI+Universe) and connected intelligence. In order to achieve the new AI vision and innovate these five new business groups, SKT unveiled the following three strategies:

First, SKT will redefine its core businesses with AI. By achieving the AI transformation of its fixed and mobile telecommunications, media and enterprise businesses, the company will create new opportunities and growth drivers. 

SKT will improve the overall process to better enable customers to search, subscribe to and use its fixed and mobile telecommunications services/products with greater convenience and ease and realize “AI MNO” by applying AI to this entire process. 

In its media business, the company will integrate its media-related assets that are scattered across diverse media services like IPTV and T Commerce to strengthen its content power. It will also combine AI technology with these assets to create an “AI Media Player” that offers personalized content to customers.   

In enterprise business, it will facilitate the AI transformation of its enterprise customers through the six main business areas, namely: data center, private network, IoT, cloud, big data and AI. 

Second, SKT will innovate customer relations through AI services. It will strengthen customer relationships by applying new technologies and content to AI-based services like “A.”, “ifland” and “T Universe”.

For its AI assistant service “A.”, the company will focus on developing attractive features and content to draw in more customers. It will also continue to secure key competencies by making investments in companies with AI technologies or character-/content-related capabilities.  

SKT plans to launch ifland in global markets and shape it into a globally competitive metaverse service by creating content with diverse companies. At the same time, it will keep expanding ifland’s social features and introduce an economic system based on cryptocurrency. 

T Universe will evolve into an AI-based commerce subscription platform that provides customers with optimal subscription products and provides partners with new growth opportunities.

Lastly, SKT will share with others its AI Transformation (AIX) capabilities. SKT will invest in or acquire companies that can create greater synergies when combined with its AI technologies.

The company expects to develop diverse AIX use cases. For instance, robots or vision AI can be used to increase productivity in the manufacturing sector, and AI technology like “X-Caliber” can be used to upgrade services in the healthcare sector. 

Through the implementation of these three strategies, SKT will achieve new growth and become Korea’s top AI company, worth over KRW 40 trillion by 2026.

New brand logos, T (SKT) and B (SKB), were also unveiled to symbolize the company’s vision.

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