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StarHub has embarked on a Cloud Infinity transformation to boost the delivery, scalability and performance of StarHub services while reducing the costs of operating the network business.

Cloud Infinity is a low-latency multi-cloud architecture uniquely conceptualized by StarHub and a first of its kind in the world. By deploying this network design, StarHub is able to improve customer experiences, launch new services quicker and deploy more data security measures. Cloud Infinity builds on an additional investment of up to $40 million to advance StarHub’s DARE+ five-year growth program to strengthen cost rationalization for the company and prime it for sustainable business growth in the long term.

“Having embarked on DARE+ in 2021, we have reached the point where we are no longer just achieving project milestones, but going beyond telco to set new benchmarks for the entire industry,” said Ayush Sharma, chief technology officer, StarHub. “Maximizing agility, Cloud Infinity will serve as a cradle of innovation for our enterprise and consumer businesses, allowing us to deliver the market’s most unique, meaningful, and enriching products and services with speed and reliability. We are pleased to work with Amazon Web Services (AWS), Google, NAVER Cloud, and Nokia to deploy this new network architecture, doubling down on digital to realise growth without frontiers and reimagining what StarHub can be for our customers, partners, and stakeholders.”

Cloud Infinity addresses challenges and new business opportunities using cloud-native and simplified architecture, operating and delivery models. Through this transformation, StarHub’s network infrastructure will adopt a new highly scalable and access-agnostic hybrid cloud architecture, which allows the company to co-develop platforms and solutions with enterprises and differentiate services through low-latency multi-access technologies such as 5G and 10Gbps.

While cloudifying its own network functions, StarHub has also collaborated with leading cloud service providers AWS, Google Cloud and NAVER, as well as Nokia, to jointly develop ultra-low latency cloud, communication and entertainment services. This move enables StarHub to launch rich digital applications that could be hosted in edge data centers, where data processing happens closer to end users so they can enjoy faster services.

“AWS is proud to expand our long-term collaboration with StarHub on its cloud journey. Over the past two years, we have worked with StarHub to digitally transform beyond telco through initiatives such as DARE+ and Cloud Infinity, combining the power of StarHub and AWS to accelerate innovation, unify data and leverage analytics to gain meaningful customer insights and deliver personalised content to reimagine the customer experience,” said Priscilla Chong, country manager, AWS Singapore. “StarHub can benefit from the agility, scalability and security offered by the broad and deep set of differentiated offerings of AWS and access a global partner network to help deliver solutions to end users. We look forward to continue to support StarHub in its mission to delight customers and achieve sustainable growth.”

“Cloud-native networks will allow StarHub to become even more agile and innovative in anticipating and responding to customer needs. We’re very much looking forward to accelerating StarHub’s shift to low latency, high bandwidth, and multi-access cloud-native networks that will bring the combined power of 5G, the cloud, and edge computing closer to enterprises in Singapore, and beyond,” said Karan Bajwa, vice president, Asia Pacific, Google Cloud. 

"It is meaningful to introduce various solutions by combining the experiences and technologies of StarHub, one of the world’s most forward-looking telcos moving aggressively toward cloud and digital platforms, and NAVER Cloud, the leading cloud service provider in Korea, through this agreement," said Park Weon-gi, the CEO of NAVER Cloud. "We will continue to actively develop services and to promote cooperation in order to secure global competitiveness beyond Southeast Asia."

Raghav Sahgal, president of cloud and network services at Nokia, said, “Cloud Infinity really captures the moment for our industry. It will smooth the transition to a new world of customer experience, leveraging Nokia’s cloud architecture to deploy as-a-service operational and delivery models. It’s great to be part of this initiative, and we’re more than delighted to collaborate with StarHub on the Cloud Infinity program.”

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