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Maxis is exploring the future of living, working, playing and learning in the metaverse. This is in line with its Rangkaian Kita Rangkaian Malaysia (RKRM) campaign to serve all Malaysians in every way possible and at all times.

RKRM is the reinforcement and deepening of Maxis’ Always Be Ahead brand purpose. Maxis is driven by its evolution from a mobile telecommunications provider into a connectivity and digital solutions expert, one that offers solutions for every segment, powered by its leading 4G network and fiber coverage, as well as the best 5G innovation.

While still in its preliminary stages, Maxis in metaverse aims to provide a unique destination for an immersive experience with highly engaging, relevant and rewarding interactions. Through the platform, Maxis provides a glimpse into the possibilities of what the future may look like from multiple perspectives – from essential services, customer engagement, enterprise solutions, gaming, talent procurement and immersive education – and is building an ecosystem of partnerships with multi-industry verticals.

“The metaverse mirrors our brand purpose and our What’s Possible core value as it expands minds to the possibilities of what we can do in the digital future to continue serving our customers in the best possible way,” said Patrick Er, Maxis’ chief sales and service officer.

In kickstarting this exploratory phase, Maxis has unveiled Malaysia’s first Virtual Telco Store in the metaverse, Maxis Centre Decentraland, a connected retail experience in the metaverse to benefit customers with specific offerings. Users will be able to shop for Maxis products and services using the latest 3D technology; view and develop ideas on how they can transform their homes with Maxis home devices powered by Maxis Fiber; and even purchase collectible NFTs through collaboration with Malaysian artists.

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