Boustead Petroleum Marketing Sdn Bhd (BHPetrol) has chosen Maxis to help with their digitalization efforts in order to improve the customer experience at their retail stations. Maxis will be providing their managed SD-WAN technology to power BHPetrol's outdoor payment terminals and Point-of-Sale systems at all their retail stations in Peninsular Malaysia.
SD-WAN is a networking technology that offers adaptable, scalable and affordable connectivity solutions while also providing built-in security measures to protect communication. Maxis has already implemented its SD-WAN technology at over 240 locations and plans to complete implementation at other stations by the end of the year.
Maxis' CEO, Goh Seow Eng, expressed excitement about the partnership with BHPetrol, stating that it allows Maxis to utilize their unique skills and experience in providing advanced networking technologies.
Meanwhile, BHPetrol's CEO, Ir. Azizul Azily Ahmad, believes that the partnership aligns with their commitment to digitalization and will lead to greater innovation, improved operations, and an enhanced customer experience.
BHPetrol and Maxis are working together to create a futuristic retail experience that requires a fast and reliable network. Maxis SD-WAN can provide this network, and the two companies are also exploring the use of Smart Retail technologies such as shopping behavior analysis, proximity payments, mobile wallet and biometric authentication solutions.
As part of this collaboration, Maxis and BHPetrol are offering exclusive cash rebates to Maxis and Hotlink users until June 30, 2023.