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GrowthOps, a marketing and technology solutions provider known for creating high-impact digital experiences, has worked with U Mobile over the past 8 months to develop and launch its refreshed website and customer experience delivery platform, U.COM.MY. The new and enhanced platform is powered by Adobe Experience Cloud and hosted on Amazon Web Services, enabling the telco to have greater autonomy and agility in managing content, as well as access to deeper and more comprehensive user analytics.

The GrowthOps marketing technology team has assisted U Mobile to reimagine their user interface with the aim of giving their customers greater ease of use and a more holistic user experience. With the improvements, U.COM.MY now offers an enhanced, trilingual customer experience through personalized content delivery, which enables the telco to achieve their overarching goal to better service their customers on digital channels.

“Today, marketers are being tasked with how to create an engaging experience with their customers through seamless design and analytics-driven content personalization,” says Tng Boon Keong, head of consulting at GrowthOps. “In this instance, we have been able to help U Mobile to take their digital transformation journey direct to their customers.”

“U Mobile is always looking at new ways to realize unlimited potential, hence, we are delighted to have partnered with GrowthOps to create and launch an enhanced U.COM.MY. Through this initiative, GrowthOps have shown to have the right capabilities to take our platform to the next level. We believe the refreshed U.COM.MY will equip us with more insights enabling us to make more data-led decisions resulting in new digital experiences that truly benefit our customers,” says Jasmine Lee, chief digital officer of U Mobile.

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