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 Irdeto is set to showcase its latest advancements at BroadcastAsia 2024, notably introducing the highly anticipated, Irdeto Experience. This comprehensive suite of solutions enables pay-TV providers, telecommunications companies, and streaming operators to build, manage, control, and enhance their video services, while capitalizing on the growing super aggregation trend.

Without a doubt, the Asia-Pacific media and entertainment market is expanding rapidly, with online video revenues expected to grow at a CAGR of 6.7% to reach USD 78.5 billion by 2028. This growth is fueled by improved connectivity, increasing connected TV penetration, and the rise of local creator economies. The APAC region is experiencing a significant shift towards digital platforms, with robust growth in online video sales in key markets such as Japan, India, and Korea.

The primary advantages of using Irdeto Experience include:

  • Streamlined Operations: Simplifies video streaming back-ends, reduces fragmentation, and optimizes vendor interactions
  • Enriched Offerings: Supports super aggregation of global and local apps, unified search and discovery, and offers editorial and personalized recommendations
  • Enhanced Monetization Opportunities: Maximizes revenue streams through comprehensive advertising solutions, targeted campaign strategies, and versatile business model capabilities
  • Accelerated Time-to-Market: Irdeto Experience facilitates quicker deployment through pre-integrated solutions with Android TV and RDK managed platforms.

Furthermore, the industry faces a challenging convergence of factors, including heightened competition from direct-to-consumer (D2C) streaming platforms and smart TV manufacturers. This has compelled operators to prioritize revenue generation through advertising and broaden their service offerings to include gaming and interconnected IoT devices. Consequently, significant technological investments are being made to enhance user experiences and explore new avenues for monetization, which are essential for remaining competitive amidst international streaming giants.

The significance of the Irdeto Experience lies in its emphasis on scalable solutions that facilitate super aggregation. These solutions empower operators to remain pertinent and foster expansion in the face of evolving industry dynamics.

Andrew Bunten, COO of Video Entertainment at Irdeto, highlighted the innovative approach of the Irdeto Experience, “This platform meets the growing demand by providing a cohesive, efficient framework for content providers. It goes beyond mere content delivery, enhancing viewer engagement through state-of-the-art UI/UX, comprehensive app integration, personalized suggestions, and robust content security.”

The Irdeto Video Entertainment platform encompasses several key areas alongside the Irdeto Experience, such as:

  • Irdeto Armor: Drawing on 55+ years of expertise, this suite offers comprehensive content protection solutions, safeguarding customers’ content, platforms, and businesses against attacks. It provides solutions such as conditional access, multi-DRM, and keys and credentials.
  • Irdeto Anti-Piracy: As broadband connectivity continues to rise, integrated anti-piracy solutions remain pertinent as they empower clients to combat evolving threats and service abuse, thus, ensuring service integrity and profitability. Irdeto’s Video Entertainment platform offers intelligence, detection, analysis, investigations and enforcement/reporting solutions.
  • Irdeto Managed Services: This aspect of the platform takes away the burden of maintaining the infrastructure underpinning broadcast and online content delivery. Whether operators need to optimize and support existing systems or design and deploy a new platform, Irdeto’s experts take care of the technology, leaving them free to focus on attracting and engaging viewers.

To discover more about how Irdeto is shaping the future of media and entertainment in the APAC region, or to schedule a demo of the Irdeto Experience, simply visit the Irdeto Experience website.

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